They are Extra-ordinary Acts of Loving Kindness.

We’re working on the assumption that folks who join this challenge are already doing good in the world every single day. So this isn’t about things you’d be doing anyway. It’s about intentionally creating a new and consistent practice of loving kindness, a step beyond what you might normally do, hence the “extra.”

The acts themselves don’t have to be extraordinary… there’s no expectation of moving mountains, here! You can keep it simple, yet know there are no limits.

Checkout our homepage for some ideas across six categories: action, advocacy, care, connection, creativity, dialogue and investment… We can’t wait to see and share your EALK!!

People we’ve spoken with want to do something to counteract the meanness in today’s world. The 25 in ‘25 Challenge is a practical, achievable and concrete way to live our values and spread kindness!

Anyone, anywhere can sign up!

If you are under 18, please have an adult sign up and submit EALKs for you.

If you are part of a family or group that would like to participate together, please designate one person to register for the challenge. After that, anyone can log EALKs!

Whenever you finish an EALK, just fill out our super quick online submission form. It’ll take less than a minute and serves as an accountability measure!

We’ll provide challenge updates on social media and send you occasional email messages with highlights and inspiration.

We also invite you to share your own EALKs on social media using the hashtags #EALK and #BeTheLight. Remember, do not include names or photos of people without their consent.

Anytime! Start today if you’d like. We suggest completing and logging your first EALK no later than mid-January and aim for at least twice a month throughout 2025, with a goal of 25 EALK submissions (or more!) by the end of the year.

The objective is to create collective impact, and individual attribution isn’t a priority. Of course, we hope you find your experience meaningful and inspiring, and invite you to share your loving kindness stories with your family, friends and networks.

We can’t draw from an empty well. Self-care is an important part of this challenge.

Kindness should be spread far and wide, so please consider anyone and everyone a potential beneficiary. That being said, it is important to acknowledge that 2025 will be particularly challenging for some folks more than others. Let’s offer extra support and care to those who need it most.

Heck, yeah! Duh. 😉

Honestly, our society wins when people complete the challenge! While we hope that’s reward enough, we plan to cook up fun surprises along the way.